This Will Be the Most Popular Color In 2020, According to a Trend Study (Spoiler: It’s Not Blue)

“It’s been a wild season for 2020 Color of the Year announcements, from Benjamin Moore’s beige alternative to Pantone’s literal classic choice. And even though we’re officially into the new decade, that doesn’t stop the predictions from coming—and this trends study delivers a new option for this year’s most popular color…”

-Apartment Therapy